Location Release

Costume and prop list

In what ways does my media products use, develop or challenge forms and conevntions of real media products?

How did you use new media technologies in the research, planning, construction and evaluation stages ?

Introduction for 'How effective is the combination of my main product and ancillary texts?

The term ‘Film Distribution’ is used to describe the way that the film is made to be seen, such as cinema, TV film or traditionally DVD. Not only this but another role of a film distributor to identify their target audience / demographic audience. Also the distribution industry are highly competitive due to the launching and sustaining films in the market place. Being a distributor is challenging as they try to make each film successful towards the chosen target audience. They have to decide on:

·        Identifying the target audience

·        Considering why they would watch it

·        Developing plans and partnerships to build awareness of interest within the film

·        Estimating the revenue potential across all the formats of the release

·        Persuading exhibits to play the film

·        Aiming to convert so much interest as possible into cinema visits

Reach refers to the advertising of the film and about how many different people will be visible to be advertising campaign. When a big reach has been used which turns out to be successful such as The Woman in Black campaign; it hugely benefit the film and profit made. The role of the distributor doesn’t end after the cinematic release as they also need to promote home entertainment (DVD). Doing this they use promotional videos/ adverts from other companies like supermarkets which allows them to release exclusive offers or versions. This type of synergy helps to create profit on the film for a long period of time as well as create a potential sequel.

An example of marketing and promotional techniques used come from a variation of media platforms, so that the campaign can reach their full target audience.  Such as social networking sites like Facebook and Twitter which can be shared and commented on publically. Also YouTube, which is more popular when advertising a film. Marketing campaign advertising methods do depend on the size of the demographic audience. This makes audience research vital in order for the film distributors to make a successful campaign that will apply to the target audience. An example of a successful advertising campaign would be, Toy Story 3, 2010

Main Poster

Teaser Poster

                                                

Toy Story 3 (2010), is the computer-animated family comedy adventure sequel to Toy Story and Toy Story 2. Along with this it was distributed by Walt Disney Pictures and Pixar Animation Studios which already signifies that their primary target audience is young children as both Walt Disney and Pixar are prone and famous for creating children films. Also knowing their primary audience are young children the secondary target audience becomes the parents/ family as the film is appropriate for this demographic which was showcased through the marketing campaign. This began when the teaser poster was publically released in 2009, showing a range of the popular characters holding the number 3 in front of a black background. This created curiosity and excitement as audience we aware the old cast were being featured again in their natural appearance. The black background also increases the curiosity making the wait for the main poster even more exciting.  Also on the teaser poster it contains a quote "From the creators of 'UP' and 'Finding Nemo''. This is done to persuade fans of other Walt Disney films to watch this film which is also on the main poster, this creates a unified identify as it is carried through both advertisements. On the main poster all the same characters are featured again but running away while being chased by another toy. This clearly showcases who are the protagonist and antagonists making the audience aware of the potential narrative. The toy characters are iconography of a family friendly film along with the bright colour pallet.  The bright and vibrant colours are showcased throughout each marketing campaign such as the posters and trailer, creating unity between them all.  In the lead up to the cinematic release of the film Tom Hanks, voice of Woody did a range of interviews persuading potential viewers to watch it by aiding the film with compliments. Not only this but other actors within the film used social media such as Facebook and Twitter to advertise the film so that the actors were able to interact with their young target audience. Toy Story 3 made approximately $415,004,880 and on the opening weekend $ 110,307,189 both in USA.


Main Trailer

What have you learnt from your audience feedback?

What have you learnt from your audience feedback, question 3 from Rachel Pedder

Magazine and Poster Drafts